Last year I photographed a precious newborn baby boy, Luke, and in the process I discovered that Luke’s mom, Amy, was not only super sweet, but an incredibly talented florist. Recently Nate & I learned that we will have the opportunity to work with Amy on several weddings in the coming year…and I was so excited about this news that I decided that coffee must be had, an official interview must be conducted, and photos must be taken. ;) Ladies and gentleman, brides & grooms, meet Amy Jordan of Stella Bloom Designs.
DP: How long have you been a florist?
SB: I have officially had my own business since 2010 when I moved to Camarillo, but I have always loved flowers and took design classes at Cal Poly SLO and worked part-time in flower shops.
DP: What made you interested in becoming a florist?
SB: After college I worked at Pebble Beach Resorts in high-end events. I love the excitement and creativity that goes into an event and I decided I wanted to focus more on the floral aspects. Starting my own business seemed like a natural step, so that I can work out of my home studio doing what I enjoy while being around to watch my son’s first steps. It has definitely been and still is a learning experience, but I am adoring every minute of it. It doesn’t seem like a job when you are doing what you truly love.DP: What do you feel makes you unique in the wedding industry?
SB: My passion and attention to detail. Every single item that leaves my studio has my name on it, so I have to make it perfect. Nothing leaves without me knowing that I would be 110% thrilled if I was the bride. I love using fun, natural elements and creating pieces of art rather than your typical generic centerpiece.
DP: What do you most enjoy about working in the wedding industry?
SB: My favorite part of the job would have to be handing the bouquet to the bride and seeing her face. Last weekend I gave the bouquet to my bride and she teared up with joy. That’s an amazing feeling…it validates what I do. I also love working with other vendors and meeting/befriending such creative, wonderful people!DP: Anything fun you want to add? :)
SB: I love meeting with brides (and sometimes grooms) and hearing their love story and how we can incorporate that into the wedding and bring their visions to life. I have a bride whose fiancé grew up with his mother’s café au lait dahlias growing in her garden and he used to make bouquets for her, so naturally, we are incorporating those into the wedding. It is fun to work with both a bride who knows exactly what she wants and a bride who has no clue. We get to brainstorm, create a color palette & incorporate their favorite flowers so that it is exactly what she wanted, even if she didn’t know it.
Thanks so much, Amy!